Scotlyn Naron

Led the development of a PR campaign for Auburn Parks and Recreation aimed at boosting volunteer coach participation. Utilized research, audience insights, and strategic messaging to reposition the organization as an impactful volunteer opportunity. Created digital content and engagement tactics to increase awareness and drive action within the Auburn community.

Collaborated on a semester-long project supporting the on-campus organization Project Uplift. Conducted a comprehensive literature review, media analysis, and survey research to assess student awareness, perceptions, and engagement. Based on our findings, we developed data-driven recommendations to increase the organization’s visibility and participation.

Created a media kit for Bitty & Beau’s Coffee to support media relations and brand storytelling. Involved developing a company profile, fact sheet, executive bio, media pitch, social media plan, and cohesive messaging that aligned with the organization’s mission, values, and inclusive brand identity.

Conducted a case analysis on Sydney Sweeney’s campaign with American Eagle, evaluating both its visual strategy and public reception. Identified key missteps in messaging, including a disconnect between intended relatability and audience perception, as well as criticism surrounding the reinforcement of narrow beauty standards.